As those familiar with my blogs would know, I like to interpret a sports theme when discussing the many areas of Globalisation, and in this particular blog I will be discussing the similarities and differences between the celebrities of the sports world, both localised to Australia, and the superstars of the international scene.
Take LeBron James from the NBA club, The Miami Heat. He is arguably the most famous sports person in the world and earned $53 million dollars from June 2011 to June 2012. And only $13 million of that was from basketball. What can be taken from these figures is that whilst LeBron is the best at what he does, the real money is made from his celebrity profile, what he does outside basketball, and his endorsements that gain him a worldwide profile, and the big bucks.
Whilst back home in Australia, to most people, Gary Ablett Junior is a household name, and the best player in the AFL, he is virtually unknown outside the country, and carries about 1/100th of the profile that LeBron James does. The shameless world of endorsements for money and is not as prevelant in sports celebrities in Australia as it is in the United States, but in saying that, its probably because the money isnt there to support it.
The sports celebrity world seems very enticing and a great life to be apart of, and the varying scales of such celebrities carry pros and cons depending on how you view the life each individual leads.
I love sport and enjoyed reading what you had to say, I agreed with what you wrote, but I would also have added that LeBron James’ life is not driven by the amount of money received by having a name in basketball, but as a result of it. His love and talent for the game drives him to continue to play, being the best is the result of his work and determination where as the money is the result of him having the name and the talent. The money is nice I’m sure but its definitely not the reason he plays. Great job.
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